Aramark to Provide Unique, Best-In-Class In-stadium and At-Home
Shopping Experiences for Fans of All Eight Alliance Teams
PHILADELPHIA--(BUSINESS WIRE)--Jan. 23, 2019--
Today, Aramark and The Alliance of American Football announced a
multi-year agreement making Aramark (NYSE: ARMK) the official retail
merchandise concessionaire and e-commerce provider for the league. The
Alliance’s inaugural season features teams from Birmingham, Orlando,
Memphis, Atlanta, San Antonio, San Diego, Arizona and Salt Lake, with
its first snap taking place February 9, 2019, on CBS.
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Aramark and The Alliance of American Football announced a multi-year agreement making Aramark the official retail merchandise concessionaire and e-commerce provider for the league. (Graphic: Business Wire)
“We strive to continually provide fans with innovative and seamless
opportunities to connect with the game, teams and players they love, and
our partnership with Aramark is one way to achieve this goal,” said
Charlie Ebersol, CEO and founder, The Alliance. “Aramark is a proven
leader in the space, catering to millions of sports fans across major
professional leagues and teams. By bringing on this best-in-class
partner, we can drive innovation both on-site and at-home, elevating the
fan experience, streamlining operations and driving sales.”
Under the terms of the deal, Aramark will operate The Alliance’s
in-stadium merchandising program across all eight markets, creating
unique, best-in-class shopping experiences for fans. Additionally,
Aramark will provide complete e-commerce solutions for The Alliance’s
online store (https://shop.aaf.com/)
ensuring fans in-stadium and at home can have access to their favorite
team’s apparel and merchandise.
“We’re proud to be in the customer service business, and are thrilled
with the opportunity to add a new, innovative, fan-and-player focused
league to our portfolio,” said Carl Mittleman, president of Aramark’s
sports and entertainment division. “We understand the importance of
providing seamless, enjoyable shopping experiences for fans, especially
during a historic, inaugural season, and are committed to delivering
that for The Alliance.”
About The Alliance of American Football
Led by some of the most respected football minds in the game, The
Alliance of American Football is a dynamic professional football league
fueled by an unprecedented Alliance between players, fans and the game.
Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill
Polian, The Alliance will feature eight teams with 52-player rosters
playing a 10-week regular season schedule in the spring beginning
February 9, 2019 on CBS, followed by two playoff rounds and culminating
with the championship game the weekend of April 26-28, 2019.
The eight cities, stadiums and head coaches are as follows:
-
Orlando Apollos / Spectrum Stadium / Steve Spurrier
-
Atlanta Legends / Georgia State Stadium / Kevin Coyle
-
Memphis Express / Liberty Bowl Memorial Stadium / Mike Singletary
-
Salt Lake Stallions / Rice-Eccles Stadium / Dennis Erickson
-
Arizona Hotshots / Sun Devil Stadium / Rick Neuheisel
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San Diego Fleet / San Diego County Credit Union Stadium / Mike Martz
-
Birmingham Iron / Legion Field Stadium / Tim Lewis
-
San Antonio Commanders / Alamodome / Mike Riley
Fans will be able to stream Alliance matchups live via the free Alliance
app while accessing integrated gaming options with real rewards — for
themselves and the players they are cheering on. With a focus on player
well-being on and off the field, The Alliance will provide players with
a commitment to safety and state-of-the-art equipment as well as a
comprehensive bonus system, post-football career planning, financial
counseling and scholarship support for postsecondary education. For more
information, visit https://aaf.com/.
About Aramark
Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world
champion sports teams, state-of-the-art healthcare providers, the
world’s leading educational institutions, iconic destinations and
cultural attractions, and numerous municipalities in 19 countries around
the world. Our 270,000 team members deliver experiences that enrich and
nourish millions of lives every day through innovative services in food,
facilities management and uniforms. We operate our business with social
responsibility, focusing on initiatives that support our diverse
workforce, advance consumer health and wellness, protect our
environment, and strengthen our communities. Aramark is recognized as
one of the World’s Most Admired Companies by FORTUNE, as well as an
employer of choice by the Human Rights Campaign and DiversityInc. Learn
more at www.aramark.com
or connect with us on Facebook
and Twitter.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190123005049/en/
Source: Aramark
Megan Hanson
Alliance of American Football
701- 640-1173
mjh@aaf.com
David Freireich
Aramark
215-238-4078
Freireich-david@aramark.com